How will Google's announcement to expand its e-commerce business with Shopify affect e-commerce brands?

Google announced at this year's (2021) Google I/O conference that it is partnering with the online store platform Shopify to allow More than 17 million million merchants on Shopify reach consumers through Google search and other services.

Shopify merchants can expand their sales channels such as God's help

Source: Google (@Google) | Twitter

In Google Search, Maps, Images, Google Lens and YouTube, more than 1 billion billion occurrences per day Shopping journey, Shopify merchants can make their products appear in these services of Google with just a few clicks.

At present, it seems that this change should be that Shopify is connected to the Google Merchant Center API, allowing Shopify merchants to synchronize product information to the Google Shopping platform through simple settings, and it is automatically synchronized in real time. Although it is not a black technology, it will greatly benefit Shopify merchants to expand their sales channels.

Google Shopping Graph

Google promotesShopping Graph is a dynamic model enhanced with AI to understand constantly changing product, merchant, brand, review, inventory information, and the associations between these properties. With more than one billion purchases made every day on the Google platform, the Shopping Graph will better connect consumers and millions of merchants with more than 240 billion billion items.

Google Shopping Graph Comprehensive integration of shopping information from all parties, including various websites, price reviews, videos, and product data from various brands, can better let consumers know where to find products, Or where to sell it at a better price.

A smarter shopping scene anytime, anywhere

This is definitely big news for e-commerce brands and digital advertisers. The Google Shopping Graph spans the Google platforms, and when someone watches a video on YouTube or searches on Google , they can see the Google t51> Shopify Merchant's items are presented to them.

Open Google Lens, can directly search for related products photographed by mobile phones; when users view photos or screenshots in Google albums, they will See the automatic recommendation to use Google Lens to search for photos and find where to buy the items in the images.

YouTube takes on the shopping market

Earlier this year (2021) Google announced that YouTube was testing a new shopping feature that would allow users to watch YouTube Video purchases. YouTuber can add products to the video, and viewers who click the shopping bag button will see a list of the highlighted products, and then see the details of the product and purchase the product further.

In order to increase the number of merchants on the platform first, Google last year let merchants sell products on Google for free, which has increased the number of merchants on Google 80%, most of which are from SMEs. This is where the Google and Shopify partnership comes in, and Shopify merchants can take advantage of this and easily list their products on Google platform.

Actually, Facebook and TikTok already have the function of adding product tags to their content, and Shopify and Facebook and TikTok are well integrated. Currently, overseas Shopify merchants most like to advertise under Facebook and TikTok . Now I finally see that Google is also making big moves to expand scene e-commerce and content e-commerce, which is another powerful advantage for Shopify merchants.

We can't wait to see Google and Shopify cooperate to bring unlimited traffic benefits to the vast number of e-commerce brands. Are you ready?

About Us

UBSO Established in 2018, it is a team of professional e-commerce developers dedicated to providing Shopify for Taiwanese cross-border e-commerce brands Store design and development services. We provide complete website consulting services, online store design and function development, gold logistics and management system construction, listen carefully to needs, provide customized services, save time, effort and worry for customers, you only need to focus on the most important matter.

Cover photo source: CNBC Television

Further reading

Is Taiwan e-commerce suitable for Shopify? 2021Taiwan Brand ShopifySuccessful Cases of Opening a Store

Open Your Global Store with Shopify — 2021Latest Update


【重點分享包】我多久得到我的第一個 Youtube 一萬訂閱
【重點分享包】我多久得到我的第一個 Youtube 一萬訂閱
本文重點整理 SEO 神器: Ubersuggest 的創辦人分享的 Youtube 三個戰術,希望對經營 Youtube 的品牌有幫助。 我到底花了多久呢?八個月,因為我試了無數的方法,這裏分享三個沒人討論過的初期策略,讓你能夠比...
怎麼避免品牌的郵件、Marketing Email 進入垃圾郵件夾?
怎麼避免品牌的郵件、Marketing Email 進入垃圾郵件夾?
掌握技巧,才有機會做出成果   一直以來,電子郵件營銷是很多企業或者個人推廣業務的重要手段,而隨著各電子郵箱服務商和服務器提供商對垃圾郵件的過濾機制越來越嚴格,營銷人員的工作也越來越具有挑戰性。 為了避免我們的郵件進入垃圾箱,...
Shopify allows merchants to accept bitcoin payments, how does this benefit brands?
Shopify allows merchants to accept bitcoin payments, how does this benefit brands?
What is Bitcoin? Bitcoin is the first virtual currency (also known as cryptocurrency) to be launched, and it is curr...

leave a message

Please note that comments must be reviewed before they are published